Genesis Motion Design
Creating a strong online social media presence for a digital agency
Content Management | Strategy | Visual Design | Writing | Content Design
Adobe Photoshop | Adobe After Effects | Google Sheets | Google Slides | Notion
THE CHALLENGE
Genesis Motion Design came to me to help them grow their online social media presence and connect better with their design community.
THE OUTCOME
Throughout the 6 months on the job, I was directly responsible for setting up the framework for content production for Genesis Motion Design and successfully growing their engagement and follower count. My roles included conducting user research, crafting monthly social media strategies, ideation, copywriting and visual design of social media content.
Check out their Instagram here: Genesis Motion Design Instagram
ROLE
Part-Time Content Producer
Genesis Motion Design already had visual branding guidelines in place, but they needed someone to manage and produce content for their social media platforms. In the first 3 months, I started by using the Lean Start Up methodology. I worked on identifying who their target audiences on Instagram were, creating content based on their user personas, and evaluating how well the content did.
Content Pillars & Strategy
After 3 months of testing different types of content for Instagram feed posts and stories, I was able to identify key content pillars that align with Genesis’ core values. And from there, I expanded on an array of topics we could pursue within those pillars. Thereby, creating a guide for content creation and strategy.
Systems
Using Google Sheets to schedule, organise and write content for Instagram.
Using Notion, I created an onboarding system to automate the content creation process for co-workers.
Tracking and Measuring Results
Using Google Sheets to track and audit social media engagement analytics every month. This is essential in understand what is working and what isn’t working so that I could plan for the following month’s content.
Content Production
I produced a wide array of content for Genesis, such as hosting giveaways, IGTV interviews with industry guests, educational carousel content and IG story games. Here are some highlights along with feedback we’ve received from the community:
Results
589%
increase in engagement
170%
increase in audience reach
80K+
impressions per month
5000
interactions per month
Top Performing Posts
19,348 Impressions
1019 Likes, 24 Comments, 132 Shares, 1380 Saves
9, 521 Impressions
719 Likes, 10 Comments, 104 Shares, 709 Saves
7,777 Impressions
509 Likes, 16 Comments, 37 Shares, 293 Saves
Chua Chen Wei
Producer at Genesis Motion Design
“I worked with Kristine on content strategy and production for our company's social media pages. Kristine is tenacious, driven and an absolute creative powerhouse. Always eager to learn and explore, her self-directed nature makes her not just a joy to work with, but someone whom you an always count on to bring well-thought out and insightful points to a discussion. Needless to say, she will be a great addition to any team!”
Key Takeaways & Reflections
When I was offered the role with Genesis, it felt like I had come full-circle. I had worked with them as an intern and Motion Designer previously, and this time, I was given the opportunity to grow in various skill sets that were not only new to me, but also extremely useful and relevant.
Prior to my work at Genesis, I was not familiar with digital marketing or social media management. The learning curve was steep, but it was a very worthwhile experience as I managed to pick up many skillsets in a short span of time. I grew more confident in conducting research, crafting strategies, writing, presenting and working within and across teams.